Bombay Sapphire Collaborates with 3 Rising Artists for Second ‘Stir Creativity’ Campaign Pop-Up Event in Seongsu-dong
- In collaboration with 3 local artists, opening the ‘Stir Creativity’ pop-up exhibition with the home bar concept from the 18th. - Releasing the ‘Bombay Highball Limited Package,’ which includes glasses collaboratively designed by 'mohsgraphic,' highly reputed for its unique aesthetic design. Bacardi Korea (CEO Ahn Jun-hong) announced that it is partnering with three acclaimed artists for the global ‘Stir Creativity’ campaign of ‘Bombay Sapphire,’ the leading brand of Gin sales in Korea (IWSR, 2023). Bombay Sapphire, founded in 1761, is a premium London Dry Gin brand famous for its unique vapor infusion method that utilizes 10 botanical ingredients from various corners of the world. The brand ranked first in sales in the domestic gin market last year. Building on the success of last year’s debut in Korea, this year’s ‘Stir Creativity’ campaign marks the second iteration, spotlighting the works of collaborating artists within an exhibition themed around the ‘Home Bar’ concept. The campaign communicates the ethos that “everyone’s inherent artistic taste and creativity can be shared in everyday life” thus enriching the brand’s narrative. The ‘Stir Creativity’ Pop-Up Exhibition, active from the 18th to the 24th of this month, will feature partnerships with design studio mohsgraphic, metal artisan AMIRA, and ceramicist Kang Min-seong from Studio Muk. Each artist will showcase pieces that draw inspiration from Bombay Sapphire, rendered in their distinctive interpretations infused with Bombay’s essence. Importantly, the displayed items will be available as lifestyle products, integrating seamlessly into daily life and accessible for online purchase. Set in the LCDC Seoul, a multifaceted cultural venue in Seongsu-dong, the exhibition will also include a ‘Guest Bartending’ program featuring five esteemed local bar teams. Each day, a different team will perform in a rotating ‘guest bartending’ format, presenting a variety of ‘Bombay creative cocktails’ that highlight Bombay Sapphire. To commemorate the campaign’s inception, a ‘Limited Artist Collaboration Package’ has been unveiled. This summer-exclusive Bombay Highball package, characterized by mohsgraphic’s uniquely designed glass and a leather coaster, is available at major supermarkets and via smart ordering platforms. “We truly hope that this exhibition could be a precious experience of appreciating the most distinctive Bombay blue aesthetic, together with the message that our intrinsic artistic sensibility is originated in our most familiar and comforting daily life” an official from Bombay Sapphire said. 박원중 기자 (park.wonjun.ja@gmail.com)creativity sapphire bombay sapphire stir creativity collaborating artists
