Dr.Melaxin Debuts “Slow Aging Skincare” in the Kingdom of Saudi Arabia with K-Beauty Innovation Delegation

[Image by Dr.Melaxin]

Dr.Melaxin proudly joined the K-Beauty Innovation Delegation to Saudi Arabia, supported by the Ministry of SMEs and Startups under Minister Youngju Oh. With the cosmetics sector leading SME exports—reaching $5.3 billion in 2022 and growing 30.8% in early 2023— Dr.Melaxin seized the opportunity to showcase its innovative "Slow Aging Skincare" products in the thriving Saudi market, where K-Beauty exports have surged by 65.3% since 2021.
 
As a participant in BIBAN 2024 (November 5–9), Dr.Melaxin engaged in the K-Beauty Exhibition Hall, featuring product trials, makeup shows, and influencer-led promotions. A highlight was Dr.Melaxin’s active participation in makeup demonstrations, which garnered remarkable feedback and drew large crowds to its booth. This success led to a $100,000 MOU with a key buyer on-site, marking a promising start in the region.
 
Dr.Melaxin also took part in the business matchmaking session on November 6, fostering valuable connections with Middle Eastern importers and distributors.
 

[Image by Dr.Melaxin]

Grateful for the Ministry’s strategic guidance, Dr.Melaxin views this event as a significant milestone for entering the Saudi market and is excited about future opportunities in the region.
  

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