Dr.Melaxin Debuts “Slow Aging Skincare” in the Kingdom of Saudi Arabia with K-Beauty Innovation Delegation

Dr.Melaxin proudly joined the K-Beauty Innovation Delegation to Saudi Arabia, supported by the Ministry of SMEs and Startups under Minister Youngju Oh. With the cosmetics sector leading SME exports—reaching $5.3 billion in 2022 and growing 30.8% in early 2023— Dr.Melaxin seized the opportunity to showcase its innovative "Slow Aging Skincare" products in the thriving Saudi market, where K-Beauty exports have surged by 65.3% since 2021.   As a participant in BIBAN 2024 (November 5–9), Dr.Melaxin engaged in the K-Beauty Exhibition Hall, featuring product trials, makeup shows, and influencer-led promotions. A highlight was Dr.Melaxin’s active participation in makeup demonstrations, which garnered remarkable feedback and drew large crowds to its booth. This success led to a $100,000 MOU with a key buyer on-site, marking a promising start in the region.   Dr.Melaxin also took part in the business matchmaking session on November 6, fostering valuable connections with Middle Eastern importers and distributors.   Grateful for the Ministry’s strategic guidance, Dr.Melaxin views this event as a significant milestone for entering the Saudi market and is excited about future opportunities in the region.    박원중 기자 ([email protected])innovation delegation beauty innovation saudi arabia beauty exports