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Bombay Sapphire Collaborates with 3 Rising Artists for Second ‘Stir Creativity’ Campaign Pop-Up Event in Seongsu-dong

- In collaboration with 3 local artists, opening the ‘Stir Creativity’ pop-up exhibition with the home bar concept from the 18th. - Releasing the ‘Bombay Highball Limited Package,’ which includes glasses collaboratively designed by 'mohsgraphic,' highly reputed for its unique aesthetic design. Bacardi Korea (CEO Ahn Jun-hong) announced that it is partnering with three acclaimed artists for the global ‘Stir Creativity’ campaign of ‘Bombay Sapphire,’ the leading brand of Gin sales in Korea (IWSR, 2023).   Bombay Sapphire, founded in 1761, is a premium London Dry Gin brand famous for its unique vapor infusion method that utilizes 10 botanical ingredients from various corners of the world. The brand ranked first in sales in the domestic gin market last year.   Building on the success of last year’s debut in Korea, this year’s ‘Stir Creativity’ campaign marks the second iteration, spotlighting the works of collaborating artists within an exhibition themed around the ‘Home Bar’ concept. The campaign communicates the ethos that “everyone’s inherent artistic taste and creativity can be shared in everyday life” thus enriching the brand’s narrative.   The ‘Stir Creativity’ Pop-Up Exhibition, active from the 18th to the 24th of this month, will feature partnerships with design studio mohsgraphic, metal artisan AMIRA, and ceramicist Kang Min-seong from Studio Muk. Each artist will showcase pieces that draw inspiration from Bombay Sapphire, rendered in their distinctive interpretations infused with Bombay’s essence. Importantly, the displayed items will be available as lifestyle products, integrating seamlessly into daily life and accessible for online purchase.   Set in the LCDC Seoul, a multifaceted cultural venue in Seongsu-dong, the exhibition will also include a ‘Guest Bartending’ program featuring five esteemed local bar teams. Each day, a different team will perform in a rotating ‘guest bartending’ format, presenting a variety of ‘Bombay creative cocktails’ that highlight Bombay Sapphire.       To commemorate the campaign’s inception, a ‘Limited Artist Collaboration Package’ has been unveiled. This summer-exclusive Bombay Highball package, characterized by mohsgraphic’s uniquely designed glass and a leather coaster, is available at major supermarkets and via smart ordering platforms.   “We truly hope that this exhibition could be a precious experience of appreciating the most distinctive Bombay blue aesthetic, together with the message that our intrinsic artistic sensibility is originated in our most familiar and comforting daily life” an official from Bombay Sapphire said.    박원중 기자 (park.wonjun.ja@gmail.com)creativity sapphire bombay sapphire stir creativity collaborating artists

2024-07-11

Bacardi Korea Introduces Exclusive ‘Bombay Sapphire x Salt-House’ Meal Life Package for the Most Perfect Home Party Experience

Bacardi Korea, (led by CEO Ahn Jun Hong) is unveiling an exclusive limited edition year-end package in collaboration with Korea’s renowned charcuterie house, ‘Salt-House’. This initiative is in element of Bacardi’s Meal Life campaign for the premium London dry gin, “Bombay Sapphire,” a drink which secured the top spot in domestic gin sales volume according to the IWSR (2022).     Salt-House, a truly influential charcuterie food chain in Korea since 2016, has become a trendy “Hot Place” staple amongst discerning consumers in their 2030’s, lining up queues and drawing a lot of attention to the culinary scene. The anticipated Bombay Meal Life package features a 750ml bottle of Bombay Sapphire, an exclusive balloon glass, Salt-House’s infamous charcuterie trio, salted caramel, smoked almonds, and a mini wooden cutting board including a cutlery set for the most ideal preparation of home party during holidays.     This collaboration package, available in limited quantities, will be exclusively retailed at Salt-House Deli Seongsu Branch. Additionally, Bombay Sapphire’s signature gin and tonic will also be available on the Salt-House Deli Daily Menu during the promotion period.   Bombay Sapphire brand manager of Bacardi Korea remarked, “With “Bombay Meal Life” limited package, it allows consumers to effortlessly curate an elegant house party of their own during that Year-end and New Year’s season. Hosting gatherings and inviting loved ones to discover the exquisite pairing of the Bombay Gin and Tonic and Salt-House’s flavorful charcuterie.”     Bacardi, founded in Cuba in 1862, stands as the world’s largest privately held spirits company with a portfolio of over 200 brands, including the esteemed rum label Bacardi. The company maintains a global presence, with branches in more than 170 countries worldwide. 강동현 기자 kang_donghyun@koreadaily.comexperience exclusive bombay sapphire bombay meal charcuterie house

2024-01-01

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