SCHOOL FOOD Appoints Seon Yang-geum as Training Director for U.S. Operations: "A New Chapter in My Career and even Life"
SCHOOL FOOD, a Premium Bunsik brand launched in 2002 by SF Innovation Co., Ltd., has announced the appointment of Seon Yang-geum as the Training Director for its U.S. operations as part of its global business expansion strategy. Seon Yang-geum, who joined SCHOOL FOOD in 2011, has been with the company for over 13 years. She initially played a key role in in-store operations and quality control, laying the groundwork for the franchise's growth. Her extensive experience and contributions have now led to her appointment as the Training Director in the United States, where she will focus on expanding the brand's global presence. Reflecting on her journey with SCHOOL FOOD, Seon remarked, "There was a time before I joined when I underestimated the potential of the Bunsik category. I initially sampled SCHOOL FOOD's menu with the intention of declining their job offer, but I was quickly captivated by the depth and uniqueness of the brand, which ultimately led me to join the team. The Mokdong branch, SCHOOL FOOD's first specialty location, gained immediate popularity upon opening, achieving monthly sales of 200 million KRW. Although it was a physically demanding time, I felt a profound sense of fulfillment in being able to introduce our brand to a broader audience. This experience fostered a proactive and challenge-driven mindset, enabling me to take on the significant challenge of leading our U.S. expansion." She continued, "SCHOOL FOOD has been an integral part of my life, particularly since my forties, which were among the most fruitful years. One of the products I developed during my time with the R&D team, the ‘Soupy Topokki,' remains a beloved staple among our customers. Later, as a member of the Training Team, I had the privilege of training countless individuals in the preparation of our menu items. I vividly recall the experience of personally overseeing the training of local staff during the opening of our Hong Kong branch, ensuring they could exactly serve SCHOOL FOOD's distinct flavors up to every single customers." In closing, Seon expressed her gratitude for the opportunity to take on this new role as Training Director for the U.S. market. "I am excited about the prospect of this new chapter in my career and even life. I believe training and education is a key component of franchise operations. I am eager to leverage the experience I've gained in Korea and Hong Kong to train many trainees in the U.S. My goal is to deliver detailed training on menu quality, not only for SCHOOL FOOD but also to introduce our second brand, 'I Got My Sound Chicken,' to the U.S. market," she added. 박원중 기자 (park.wonjun.ja@gmail.com)operations training school foods training director branch school
