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DYAD Launches as the First Luxury Membership Club in Cheongdam-dong, Gangnam, Korea

The emergence of "DYAD," the first high-end private members' club in South Korea, opens a new world of luxury.     DYAD is located in a 20-story building that spans from the basement level 3 to the rooftop level 17 in Cheongdam-dong, Gangnam-gu, providing a private space exclusively for members. This venue boasts world-class art and interior design, promising its members a level of luxury and comfort that is hard to experience elsewhere.   The club aims to become a new cultural hub for those with creative inspiration and entrepreneurial spirit, offering its members a new social networking experience. To achieve this, the project involves various artists, including world-renowned architect Dominique Perrault and plans to partner with world-class clubs to host global parties, events, as well as visits from celebrities.   DYAD offers a variety of spaces and services centered around three key concepts: ‘Wellness,' 'Social,' and 'Pleasure.' Members can indulge in world-class dining, cutting-edge biohacking, spa lounges, and vibrant social scenes, all complemented by diverse entertainment offerings. Furthermore, the club members will be able to find new experiences and networking opportunities, ranging from global art fairs and wine tastings to forums, seminars, and book clubs.   DYAD is poised to redefine luxury membership in Korea, beginning with its flagship location at the iconic Cheongdam-dong 1, Gangnam. More than just a physical space, it will serve as a dynamic platform dedicated to the true success and wellness of its members.     Its representative explained, "DYAD is a space where individuals seeking creative and humanistic inspiration can come together to find new ideas." It is expected to become a platform where creative and ambitious individuals can share and collaborate on their ideas, positioning itself as a hub for innovative communities and spaces not only in Korea but globally.   DYAD is an exclusive private membership club, accessible only to a select few through a stringent selection process. Membership will be gradually introduced as the building nears completion. For further details, please visit the official website.    박원중 기자 (park.wonjun.ja@gmail.com)membership luxury class clubs korea opens dyad offers

2024-08-12

"ASTERN 55," a Super Penthouse Redefining Absolute Luxury Living

Recent survey findings indicate a faltering growth momentum in the global real estate market; nevertheless, the world's wealthiest individuals persist in investing in ultra-luxury residences.   Knight Frank, a real estate consulting company, reports a total of 417 transactions involving properties valued at over $10 million (approximately 131 billion Korean won) in the global housing market during the first quarter of this year. This reflects an 11% increase from the previous quarter, representing the largest scale since the second quarter of 2022.   Notably, the Azabudai Hills Penthouse by Mori Building in Tokyo, Japan, fetched $150 million (200 billion Korean won) in auction this year, and other residences exceeding $50 million have entered the market.   In Korea, there is a rising interest in the high-end real estate market. According to Credit Suisse's '2022 Global Wealth Report,' Korea ranked 11th globally in terms of the scale of ultra-high-net-worth individuals (with a net worth of $50 million) as of the end of last year.   Real estate developer “Aster Development” introduces the nation's first super penthouse, “ASTERN 55” set to be supplied in the first half of next year, positioned along the luxurious Han River residences with duplex and triplex designs.   ASTERN 55 boasts an unparalleled location, providing residents with the enduring value of the "Han River view," a privilege enjoyed by only a select few in the country. Differentiated product design, maximizing panoramic views of the Han River for every unit, sets ASTERN 55 apart. The building faces the Han River, with a length of 128m, and features approximately 30m wide layouts for each unit, ensuring a stunning river view from the deepest points within the residences. Additionally, a sky garage is incorporated for all units, allowing residents to enjoy views of the Han River.   Particularly noteworthy are the triplex units, where the combined length of the sides facing the Han River totals an impressive 121m, providing an exclusive and unobstructed view of the Han River.   The transformation of a private standalone mansion into a collective housing complex with 26 units is a distinctive feature of the 'Astern55' project. Spanning a total floor area of 37,674 square meters, Astern55 incorporates innovative design concepts not previously attempted in the domestic market. This allows each household to exist as a perfectly private standalone mansion while collectively forming an entire residential complex.   Exclusively for the 26 households residing in Astern55, the project boasts approximately 60 elevators and an average of 9 parking spaces per household (up to a maximum of 20), providing residents with an unparalleled luxury living experience. Furthermore, every homeowner has the option to install a swimming pool within their residence.   The development embodies Aster's philosophy of luxury living, starting with the realization of a perfect private realm, featuring exclusive amenities such as a private elevator, drop-off zone, parking, and more, designed for the sole enjoyment of the residents.   Taking inspiration from London's "Iceberg Homes," Aster maximizes underground space utilization. Modeled after the luxury lifestyle of the super-rich, the design includes underground facilities like a swimming pool, private cinema, gallery, fitness center, and even an underground parking facility.   Setting itself apart from conventional high-end residences, Astern 55 introduces a unique interior design and operational system. The "Tailor-made System," a first in Korea, involves direct consultations with five world-renowned luxury artists, including Vincenzo de cotiis Architects and jouin manku allowing residents to customize their homes from a holistic perspective, not just limited to simple customization of walls or furniture.   Residents of ASTERN 55 will have access to approximately 3,300 square meters of amenity facilities, including a spa, fitness center, chef's dining table, and a cinema. The amenities are designed to be used through independent pathways, ensuring privacy. Operations and concierge services for amenities will be overseen by the upcoming super-luxury membership club, 'DYAD CHEONGDAM1,' in the heart of Cheongdam-dong, offering a prospect of 6-star hotel-level services.   Residents will automatically become members of the society club 'DYAD CHEONGDAM1.' The club, situated in the center of Cheongdam-dong, spans from the 4th underground floor to the 16th above ground, featuring a sky lounge, infinity pool, indoor pool, pub, business rooms, global fine dining, multi-rooms, and other exclusive community facilities. Services such as chef catering, security consultation, legal advice, and accounting and tax consulting are also available.   As the first super penthouse supplied in Korea, ASTERN 55 is poised to set new standards for ultra-luxury homes in the country. With a record-breaking expected price and the unique feature of a permanent Han River view, ASTERN 55 is positioned to become an irreplaceable ultra-luxury residence in Korea.   Aster Development, spearheading the project, collaborated with top experts domestically and internationally for three years. The project involved collaborations with world-renowned artists and brands such as Dominique Perrault, Yabu Pushelberg, Vincenzo de Cotiis, Jouin Manku, Officine Gullo.   Located near Dosan Intersection in Sinsa-dong, Gangnam-gu, ASTERN 55 operates on an exclusive pre-reservation basis, catering solely to thoroughly vetted clients. The project is associated with the Aster Gallery, known for its authenticity and operates as a haven for the discerning few who appreciate the pinnacle of luxury living.    김진우 기자 (kim.jinwoo.ja@gmail.com)redefining penthouse luxury residences hills penthouse billion korean

2023-11-27

Jente, achieves record high sales of 24 million USD in 2022, an increase of 140% compared to the previous year

Third Generation Luxury platform Jente, which launched in 2020, has achieved its highest-ever sales figures, driving its leap to a global platform beyond Korea.   According to the consolidated financial statements, Jente reported sales of approximately 24 million USD and gross profits of approximately 3.3 million USD in 2022. This is an increase of approximately 140% compared to sales of approximately 10 million USD in 2021, and gross profits have grown approximately 269% from approximately 0.9 million USD to approximately 3.3 million USD. With this, Jente has established itself as a third-generation representative luxury platform, with three consecutive years of sales growth since its inception.   This achievement is also reflected in Jente's monthly active user (MAU) numbers, which represent the actual number of site users. The January 2022 "Monthly Active User" for Jente was 725,000, more than double the same period last year and seven times higher than in 2021, demonstrating its sustained growth through differentiated systems and customer-centered services.   Against the backdrop of an unstable market, 2-year-old Jente's rapid growth is attributed to its differentiated business system from previous 1st and 2nd generation luxury platforms. Jente's structure of directly contracting with over 100 European local luxury boutiques in Italy, France, Switzerland, and other countries without complex intermediary distribution channels gives it a competitive edge in terms of price compared to other platforms, while also effectively preventing the issue of genuine goods, which is a persistent problem for luxury platforms. Especially, through the real-time inventory synchronization system with boutiques, called 'Jente Foret,' Jente collects and processes product data from boutiques in real-time to secure stable supply and product diversity, and increase customer satisfaction.   As a result, proving its strong local network and platform competitiveness, Jente signed a partnership agreement with the Italian Chamber of Commerce in Korea (ITCCK) in early this year, becoming the first domestic e-commerce company to do so.   Jente focuses on content and also puts effort into communicating with customers. As Jente aims to become a platform that not only sells products but also conveys the essence and value of luxury, it provides high-quality content on topics that customers are interested in, such as brand history and trend predictions from the customer's perspective.   Building on its remarkable domestic success, Jente is pushing ahead with global expansion. Following a surge in purchase inquiries from Japanese consumers in the second half of last year, Jente is set to officially launch its service in Japan in the first half of this year. It is unprecedented for a Korean luxury brand to be invited to expand into Japan, a market over two times the size of the Korean luxury market. With this Japanese expansion as a starting point, Jente plans to gradually expand its service area to Southeast Asian countries such as Indonesia and Malaysia in the future.   Jente CEO Jimmy Jung said, "Based on the close trust with overseas boutiques, we were able to quickly secure representative products of designer brands that are highly demanded by domestic fashion early adopters, and secure product diversity and stable profitability. In the future, we will become a global platform based on Jente's differentiated strengths, beyond Korea." 강동현 기자 kang_donghyun@koreadaily.comprevious million luxury platforms increase customer sales growth

2023-03-30

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