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PR Firm LIKE BAHA Expands Tourism and Leisure Business with Key Industry Veterans

November 26, 2024 - Strategic PR firm LIKE BAHA(바다와하늘처럼) announced the appointment of two industry experts as partners to strengthen its tourism and leisure business division. LIKE BAHA has consistently demonstrated success in the travel and leisure sector, having executed successful PR campaigns for Vietnam's leading property and resort company Sun Group and Korea's prominent accommodation booking app Coolstay. New partner Dong-gyoo Ham brings over 20 years of expertise in the travel and tourism industry. As a former travel industry journalist, Ham served as the publisher of Travel Post and online travel newspaper Trafl, and held positions as media relations director at Club Rich Travel and honeymoon specialist Palm Tour. He also brings extensive international experience, having served as the external relations director for Royal Air Philippines. "I aim to discover and promote lesser-known international destinations and hotel-resorts to Korean travelers, making their travel experiences both unique and cost-effective," Ham stated. Crystal Lee, joining as another partner, is a global influencer marketing specialist in the travel sector. As a NAVER official influencer, she has managed marketing operations across major Southeast Asian resort destinations. Her expertise includes hands-on experience with Alma Resort's marketing team and participation in numerous international tourism board familiarization trips. Recently, she contributed to launching 'Travelers' Free Playground' (Yeoyuteo) community, fostering connections between travelers and global travel businesses as well as local businesses to create new travel experiences. "As a travel influencer, I will strive to introduce valuable destinations to more people," Crystal said, adding, "I want to inspire people through diverse travel experiences and help make their dream travels a reality." Through these strategic appointments, LIKE BAHA plans to offer integrated travel and leisure marketing services encompassing traditional media relations and digital marketing including social media. The firm plans to expand its specialized PR services for major domestic travel agencies, international tourism boards, and airlines. "With Dong-gyoo Ham and Crystal Lee joining our team, LIKE BAHA's competitiveness in the travel and leisure sector will be significantly enhanced," said CEO Woo-ram Lee. "We will support our clients' successful marketing through differentiated services that bridge traditional and new media." LIKE BAHA, operated by BAHA Inc., plans to leverage its expertise in startup and entertainment PR to establish a global travel network across major Southeast Asian tourism hubs, while accelerating its expansion into the Asian PR market across existing business categories. 박원중 기자 ([email protected])veterans industry tourism industry korean travelers leisure sector

Hyper-Casual P2E gaming platform TNT participates at BWB 2022 in Busan

TIA, a blockchain-based P2E platform developer, opened a booth at the "Blockchain Week Busan 2022" event held at BEXCO in Haeundae-gu, Busan, for three days from the 27th to the 29th. TIA is currently switching proven games in Web 2.0 to Web 3.0, with about 2 million MAU (Monthly Active Users) both locally and globally in Web 2.0. The company will release "Bounce Brick Breaker," "2048," "Fly Fish," and "Jungle Trip" on one P2E platform called TNT (Treasure & Trophies), along with "Swipe Brick Breaker," a hyper-casual game with 30 million cumulative downloads globally. An official from TIA stated that BWB 2022's booth opening was a very meaningful experience, and it offered the opportunity to introduce TIA and TNT platforms to domestic and foreign visitors while sharing information and expanding its base through networking with industry officials. The company also signed an MOU with TDI Group and announced that it will release only proven games in the market by combining TDI's AI and Big Data technologies with TIA's blockchain game technology. Another exclusive license agreements for 18 Web 2.0 game IPs owned by TDI was also signed with TIA. A TIA official said, "P2E is still in its infancy phase, so it is focused on generating profit rather than gameability, which accelerates user departure if inflation in the value of goods intensifies. TIA's goal is to utilize TDI's big data and AI analysis technologies to introduce game genres that have already been proven in the market on the TNT platform and will focus on users enjoying games and creating a structure that can help the company reach its profit goals. 이동희 기자 ([email protected])platform gaming tnt platforms platform developer industry officials