Bacardi Korea Kicks Off “DWMY (Do What Moves You) Campaign” for Korea’s Bestselling Rum (IWSR, 2023) in collaboration with Artist Kid Milli

4th year of DWMY Campaign with Bacardi Mojito
Message of support for generation MZ who stay true to themselves
Collaboration with artist Kid Milli – from new music to limited edition packaging

-“DWMY Party” scheduled in August, inviting the public to experience Bacardi

 

[Source: Bacardi Korea]

 
Bacardi, a premium rum brand by Bacardi Korea (CEO Ahn Jun Hong), is launching its "Do What Moves You (#DWMY)" campaign.

 
An invitation to enjoy hot summer days with Bacardi Mojito, this project has been prepared to support the millennials and generation Z who strive to focus on themselves instead of being guided by the opinions of others, under the slogan “Do What Mover You.” This is the 4th year of this campaign and each year offers a unique experience.
 
Bacardi’s 2024 DWMY Campaign is joined by Kid Milli, one of the most celebrated artists in the hip-hop scene.
 
The campaign starts by making an immersive communication of the message behind the DWMY campaign in the form of music and its music video, scheduled to be released on Tuesday, July 16. Announcing the glamorous launch of the 2024 program, this song depicts the courage to pursue one’s goals without being intimidated by others’ eyes and the confidence to focus on oneself through Kid Milli’s artistic language.
 

[Source: Bacardi Korea]

The new music will be accompanied by Bacardi Mojito limited edition packaging created in collaboration with Kid Milli. This kit is a convenient way to enjoy mojito, one of the best cocktail choices for Bacardi rum, and includes an exclusive glass designed in participation of the artist. This edition will be available through Korean supermarket chains and smart order.
 
The highlight of this year’s campaign is the DWMY Party in August. Guests will be able to experience the brand’s identity through a variety of content. From September to December, a series of sponsorship parties will be held in partnership with liquor and dining businesses across Korea to offer greater access to the brand.
 
Bacardi, a premium rum brand founded in Cuba in 1862, embodies the passion, energy and free spirit unique to the island country.
 
Warning: Excessive consumption of alcohol induces stroke, memory loss or dementia. Drinking during pregnancy increases the risk of birth defects.
 
 
 

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