'HARIBO' is proud to bring moments of childlike happiness to South Korean consumers

-HARIBO establishes HARIBO Korea and establishes dedicated Country Team
-James Lee appointed as Country Manager
-HARIBO is market leader for fruit gum and is committed to continue growing the category and its business in South Korea

HARIBO the world's leading manufacturer of fruit gum products has established HARIBO Korea Ltd.  on January 2nd, 2023. 
 
HARIBO has been active in the South Korean market under the leadership of the business unit HARIBO Asia Pacific since 2012. During the last ten years HARIBO has become the market leader for fruit gum in South Korea. 
 
The step that has been taken now underlines the importance of the South Korean market for HARIBO and the company commitment to develop the fruit gum category in the country. As part of this, starting from March 2022, James Lee has been appointed as Country Manager for Korea.
 

[James Lee, Country Manager for Korea]

“HARIBO was created to inspire moments of childlike happiness”, explains Nikolay Karpuzov, Head of HARIBO Asia Pacific in Singapore. “The need for small moments of joy is what connects us especially in challenging times. That’s why HARIBO today is the leading jelly brand in South Korea. More than 85 percent of Koreans know HARIBO, and 55 percent have bought products from the company in recent months.  In order to continue building the category and developing our business we have established a new country organization in South Korea. We are pleased to have been able to win over Mr. James Lee as a very experienced and committed Country Manager. Mr. Lee and the whole HARIBO Korea team will continue working in hand with our distribution partner Samkyoung. Samkyoung has been instrumental in HARIBO success in recent years, and we trust our partnership will take HARIBO business to new heights in the future”.  
 

“At HARIBO we believe everyone should have moments of childlike happiness”, explains James Lee. “That’s why we listen to our consumers in South Korea and continue to create exciting new treats providing a choice for all. Establishing HARIBO Korea is an important step and will enable us to serve better our consumers and customers and engage deeper with all other stakeholders in category.   I am proud to lead our business in South Korea. And I am excited to further drive our success story.  I am convinced that HARIBO in South Korea is going to go places.”
  

김진우 기자 ([email protected])